4DMarcom

■ Marketing Insight in China ■ Social Media ■ Digital Marketing

Nielsen told us: comsumers are more likely to share negative product experience online

People always complain, it that kind of human natrue? See the full version  report bellow or check here: The Internet has transformed many aspects of life, but perhaps none more so than how we shop for goods and services. While it’s still nice to stop by a store to touch and see products, the convenience of online shopping [...]

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Wed, June 30 2010 » Marcom, Reports » 37 Comments

Case share:Social Influence Marketing Trends

Social Trends – June 2010 View more presentations from shivsingh. High light: 5 Ideas to consider Letting customers do the work Harness influencer dynamics Make your brands more human Create new businesses from hidden assets Take digital on the road

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Wed, June 30 2010 » Marcom, Reports » 1 Comment

Nike’s Word Cup option-write the ‘head line’

Somcial Media+Digital OOH Which launched in “hu cares” country, but never in China, we got this idea first, but ’ we don’t have this budget!’ 

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Tue, June 29 2010 » Uncategorized » 3 Comments

Rumor:Google to Launch Facebook Competitor,’Google Me’

Over the weekend, Kevin Rose (of Digg and extensive rumormongering fame) let loose with a tweet involving two of our favorite companies, Google and Facebook. The complete tweet is above: It alleges that Google is to launch a Facebook competitor “very soon” under the name “Google Me.” This all comes from a “very credible source.” [...]

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Mon, June 28 2010 » Gossips, Marcom » 7 Comments

Adoption of these social tools by Fortune 100 companies

Istrategy research update: With more people utilising social media technologies such as Twitter, Foursquare and Facebook, it makes sense that established and emerging businesses are looking to leverage these technologies to reach and communicate with their target audiences. In this post we take a look at the adoption of these social tools by Fortune 100 [...]

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Mon, June 28 2010 » Marcom, Reports » 1 Comment

Razorfish:Search POV June,26,2010

  Practical Steps Toward Integrated Direct-Response Marketing is a series of whitepapers offering clear instructions on how to improve ROI this year. Developed by Razorfish Search in collaboration with vertical experts from Google and marketers from Razorfish’s Media, Analytics, CRM and Ad Exchange departments, the series aims to cut through the hyperbole surrounding new advertising [...]

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Mon, June 28 2010 » Reports » 17 Comments

Razorfish Outlook 2010

Razorfish Outlook 2010

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Sun, June 27 2010 » Reports » 2 Comments