■ Marketing Insight in China ■ Social Media ■ Digital Marketing
TED Speech Newly Update: Listening to global voices by Ethan Zuckerman About this talk: Sure, the web connects the globe, but most of us end up hearing mainly from people just like ourselves. Blogger and technologist Ethan Zuckerman wants to help share the stories of the whole wide world. He talks about clever strategies to open up your Twitter [...]
Fri, July 30 2010 » Marcom, News, Reports » 225 Comments
Sun, July 25 2010 » Gossips » 2 Comments
I ‘ve heard all kinds of comments along with LiNing changed their Logo & slogen, but this one is so sick,hah~ After being accused of copying the Nike swoosh as well as the Adidas tagline, the Li Ning brand has finally decided to revamp its logo and tagline of “Anything is Possible” to “Make the Change”. The new logo is still quite similar to [...]
Fri, July 23 2010 » Uncategorized » No Comments
Just a note. UNIQLO’s banner also flood into H&M\GAP ‘s website, that’s evil.hah~ UNIQLO LUCKY SWITCH from HN on Vimeo.
Wed, July 21 2010 » Marcom, News » 2 Comments
Read about this 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not what’ s the different between ad agency& pure digital agency? HIGH LIGTS ON 8 DIFFERENTS: Ad agencies communicate through a monologue. Social media agencies through a conversation Ad agencies work with product benefits. Social media agencies with shared interests Ad agencies target heavy users of brands who they encourage to buy more. Social media agencies find advocates who [...]
Mon, July 19 2010 » Marcom, Reports » 2 Comments
LBS (Location-Based- Services) has no further been a stranger for us. It provides location-specific services to users, through GPS, WIFI, or mobile service. LBS provide instant services such as navigation and mapping of weather information\shopping \location-based advertising\social networking\tracking field force\quick comment, etc. These applications leverage users’physical location to achieve the desired information to the users. [...]
Fri, July 16 2010 » Marcom, Reports » 693 Comments
Update 2010.7.14 14：00 Sina weibo hyperlink bounded. Update:2010.7.14 10:00 t.163.com is down. Sohu’s microblog product, Sohu Weibo, had been bounded for few days, just ‘a second’ after that, all the other portals’ Weibo add ‘beta’ on their logo. Not as others, Sohu did’t not just has a open circumstances for speech freedom but more, also not [...]
Tue, July 13 2010 » Gossips, News » 4 Comments
Google said in 9.July that chinese authorities have renewed its internet Content Provider(ICP)license,the National Business Daily reported,quoting wang jinhong, Google’s China PR chief. The newspaper’s website said Google’official blog had also confirmed the news but the blog remained unavailable on yesterday night. The blog said:’we are very pleased that the government has renewd our ICP license and we [...]
Sat, July 10 2010 » Gossips, News » 7 Comments
When will global warming heat the digital side up? All the growth rate number turned ‘green’ like in a stock market. Such a disaster. The Ranking is a still life with just tiny changes.The Publicis(is that stand for the whole PG including Vivaki? or just Publicis itself?) had been injured last year, a big decrease mad it down to #9 ,come on bro, no way,You just got Razorfish! And Hakuhodu(博报堂) taken a big advantage [...]
Tue, July 6 2010 » Marcom, News, Reports » 4 Comments
Sina rocks the prime time of World Cup. Compare to other potarl in China Sina got rapid increase druing the buzzing time of WC. High lights: 1.Sina has made a very profitable deal with Baidu, the domin of search engine area in China, every sigle words people type in which related to WC, Baidu will firstly call for date from Sina, that’s drew a large number of traffics to Sina. 2. The booming of Microblog and Sina Weibo’ [...]
