■ Marketing Insight in China ■ Social Media ■ Digital Marketing
Data Integration Optimizes Advertising Media Mix SUMMARY:Portability. Rich content. Interactivity. User control. Preferred viewing environment. When it comes to media, consumers want what they want, when they want it. Advertisers can respond to this dynamically changing market by adopting a highly integrated approach to media planning. The key to efficient planning is aligning media inventory [...]
Fri, July 2 2010 » Uncategorized » 2 Comments
Social Media high light (02m:27s): 36,000 messages were received via Twitter,SNS, web banners,and wearyellow.com. IT’S ABOUT YOU!
Fri, July 2 2010 » Marcom » 38 Comments
Emarketer gave their new report over Mom Twitter users, I think it’s a funny topic& it keeps me alway thinking that what will happen if it’s in China, see the report below or here: Several studies, including ones from MarketingSherpa and Razorfish, have indicated that finding deals is the main reason consumers follow brands on microblogging sites. But US moms—normally considered big fans of coupons and money-saving tips—told [...]
Fri, July 2 2010 » Marcom, Reports » 1 Comment
China’s biggest IM: QQ’s operator & also one of the biggest portal sites: Tencent has launched their new SNS product named Pengyou.qq.com. Through their front page layout, you can find it…… so familiar hah？It temporarily jumps to QQxiaoyou，which is the old& unsuccessful version of SNS once developed by QQ with big ambitions. QQ alway been a COPY CAT, what about this time?
