Social media agencies VS Advertising agencies
Read about this 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not
what’ s the different between ad agency& pure digital agency?
HIGH LIGTS ON 8 DIFFERENTS:
- Ad agencies communicate through a monologue. Social media agencies through a conversation
- Ad agencies work with product benefits. Social media agencies with shared interests
- Ad agencies target heavy users of brands who they encourage to buy more. Social media agencies find advocates who they encourage to spread the word
- Only 14% of people trust advertising. 80% of people trust the recommendations of other people
- Ad agencies use multiple mediums and are ”media neutral.” Social media agencies work mostly on the internet where 90% of all purchase decisions begin.
- Ad agencies are labor intensive. Social media agencies are even more labor intensive because, once the campaign is launched, the work has just begun (e.g. content refreshment, community management, measurements and analytics).
- Only 18% of ad campaigns ever generate a positive ROI. While people kick the tires on the ROI of social media, brands, like Blendtec blenders, have proven an ROI of 500-to-1 with much less investment.
- Ad agencies tend to be secretive about their “proprietary” and “trademarked” process for creating ads. Social media agencies tend to share their work and publish for all in places like SlideShare.
I love when you talk about this type of stuff in your posts. Perhaps could you continue to do this?
Thanks a million. It was cool hearing