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■ Marketing Insight in China ■ Social Media ■ Digital Marketing

Two Flash News in LBS Industry,China&West

China, Sina launched it own LBS product with Gypsii, a well known startup which got many years experiences in traditional LBS area( map service, CRM&online-ad platform). Don’t know if Sina and Gypsii will operate Weibo & VLD(微领地) separately or take VLD as a key campaign tool in Weibo marketing. Obviously they need more time to polishing their product,and it also will take some time that to see market response, but one thing is so clear that no one can ignore Sina’s giant user base& excellent BD assets.

An other reference, the share price of Sina in NASDAQ have soared last Saturday along with the launch of this LBS product.

know more here.
West,foursquare got new features! new explore button on navigation bar, new search function base on different spot categories,and new tips display and push system. will foursquare be more and more Gowalla or yelp style? it reminds me about dianping.com in China.

Know more about this.

分享家:Addthis中国

Wed, March 9 2011 » Marcom, News

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