■ Marketing Insight in China ■ Social Media ■ Digital Marketing
China, Sina launched it own LBS product with Gypsii, a well known startup which got many years experiences in traditional LBS area( map service, CRM&online-ad platform). Don’t know if Sina and Gypsii will operate Weibo & VLD(微领地） separately or take VLD as a key campaign tool in Weibo marketing. Obviously they need more time to [...]
Wed, March 9 2011 » Marcom, News » No Comments
Over half of China’s Internet users regularly blog and uses social media. Everyone knows that if you want to reach a lot of people fast, going digital is a good bet. But in China, the odds are even better. Boasting the largest Internet community in the world with over 420 million online users, China’s online [...]
Mon, December 20 2010 » Marcom » 53 Comments
Sina has launched their open sources Weibo system-Xweibo, today. It’s a free system which bases on Sina open API platform. After a few steps, Web developers can easily build a complete platform of microbolg system: just need to download Xweibo installation files and simply follow the official wizard to complete the whole set up. when [...]
Thu, October 14 2010 » Marcom, News » 18 Comments
The big social networks accounted for 43% of all news links shared,email 30%,SMS 15% and instant messager 12% The research by CNN identified 3 primary motivations for sharing through social media, which differed aroud the world. In Europe and North America, users had more altruistic reasons for sharing stories that would be useful to friends [...]
Tue, October 12 2010 » Marcom, News » 3 Comments
Vancl a Chinese e-commerce clothing brand, has stepped into the real world. In the last few months, in Tier 1 cities (SH\BJ), Vancl has plastered billboard advertisements all over the walls of bustling subway and bus stops. Han Han, famous controversial blogger, and TV star Wang Luo Dan is endorsing the brand and has attracted [...]
Mon, September 20 2010 » Gossips, Marcom » 3 Comments
Google has released a new search feature called Google Instant that will enable search results to start popping up while the user is still typing. This“new” function, which Baidu.com had done it million years ago, is saving 3.5 billion seconds for users perday. Google Instant predicts search behaviour by suggesting and finishing keywords or phrases [...]
Thu, September 9 2010 » Marcom, News » 3 Comments
Other interview for your references: “Foursquare of China”: Interview with Jiepang Founder
Thu, August 26 2010 » Marcom, News » 9 Comments
18,August,Facebook announced the launch of Facebook Places at their headquarters in Palo Alto, California. Facebook Places is a location-based check-in service that allows users to share where they are, find out where their friends are and discover places in their area. Users can also tag friends when they check in, something that other services do [...]
Wed, August 25 2010 » Marcom, News » 4 Comments
Just another unintelligible Ranking list porvided by MadisonBoom.com. No further comments.
Wed, August 11 2010 » Marcom, News, Reports » 9 Comments
First official cooperation between LBS site Jiepang.com & Nike. The core event will launch in 6,Aug,dongdan,BJ. You may want to see what’s ganna happen!
Wed, August 4 2010 » Marcom, News » 107 Comments
