■ Marketing Insight in China ■ Social Media ■ Digital Marketing
TED Speech Newly Update: Listening to global voices by Ethan Zuckerman About this talk: Sure, the web connects the globe, but most of us end up hearing mainly from people just like ourselves. Blogger and technologist Ethan Zuckerman wants to help share the stories of the whole wide world. He talks about clever strategies to open up your Twitter [...]
Fri, July 30 2010 » Marcom, News, Reports » 225 Comments
Just a note. UNIQLO’s banner also flood into H&M\GAP ‘s website, that’s evil.hah~ UNIQLO LUCKY SWITCH from HN on Vimeo.
Wed, July 21 2010 » Marcom, News » 2 Comments
Read about this 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not what’ s the different between ad agency& pure digital agency? HIGH LIGTS ON 8 DIFFERENTS: Ad agencies communicate through a monologue. Social media agencies through a conversation Ad agencies work with product benefits. Social media agencies with shared interests Ad agencies target heavy users of brands who they encourage to buy more. Social media agencies find advocates who [...]
Mon, July 19 2010 » Marcom, Reports » 2 Comments
LBS (Location-Based- Services) has no further been a stranger for us. It provides location-specific services to users, through GPS, WIFI, or mobile service. LBS provide instant services such as navigation and mapping of weather information\shopping \location-based advertising\social networking\tracking field force\quick comment, etc. These applications leverage users’physical location to achieve the desired information to the users. [...]
Fri, July 16 2010 » Marcom, Reports » 693 Comments
When will global warming heat the digital side up? All the growth rate number turned ‘green’ like in a stock market. Such a disaster. The Ranking is a still life with just tiny changes.The Publicis(is that stand for the whole PG including Vivaki? or just Publicis itself?) had been injured last year, a big decrease mad it down to #9 ,come on bro, no way,You just got Razorfish! And Hakuhodu(博报堂) taken a big advantage [...]
Tue, July 6 2010 » Marcom, News, Reports » 4 Comments
Sina rocks the prime time of World Cup. Compare to other potarl in China Sina got rapid increase druing the buzzing time of WC. High lights: 1.Sina has made a very profitable deal with Baidu, the domin of search engine area in China, every sigle words people type in which related to WC, Baidu will firstly call for date from Sina, that’s drew a large number of traffics to Sina. 2. The booming of Microblog and Sina Weibo’ [...]
Mon, July 5 2010 » Marcom, Reports » 1 Comment
How to be the guy who is behind a brand page? As we all known Brands already broken into SNS & Microblog platforms in China, and still finding their way to survival in the special network circumstance of mainland, and next step, get profits. And now allow me to present you a Social Media specialist named Amy Porterfield(site/blog),she shares us some successful experience which could [...]
Mon, July 5 2010 » Marcom » 1 Comment
What’s the hotest topic over the world now? Of course the WC in South Africa! WC is obviousily not just a fantasy party for fans, but also a war between official-sponcers and the ”ambushers” “Cash Marketing” wins or Ambush marketing wins?Finally? Find tow reports here which recently published by Nielsen Mobile&Online: Post1:Nike Ambushes Official World Cup Sponsors,11,June Post2:World Cup Sponsors [...]
Sat, July 3 2010 » Marcom » 1 Comment
Social Media high light (02m:27s): 36,000 messages were received via Twitter,SNS, web banners,and wearyellow.com. IT’S ABOUT YOU!
Fri, July 2 2010 » Marcom » 38 Comments
Emarketer gave their new report over Mom Twitter users, I think it’s a funny topic& it keeps me alway thinking that what will happen if it’s in China, see the report below or here: Several studies, including ones from MarketingSherpa and Razorfish, have indicated that finding deals is the main reason consumers follow brands on microblogging sites. But US moms—normally considered big fans of coupons and money-saving tips—told [...]
