4DMarcom

■ Marketing Insight in China ■ Social Media ■ Digital Marketing

Google Finally Got ‘Instant Search Function’

Google has released a new search feature called Google Instant that will enable search results to start popping up while the user is still typing. This“new” function, which Baidu.com had done it million years ago, is saving 3.5 billion seconds for users perday. Google Instant predicts search behaviour by suggesting and finishing keywords or phrases [...]

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Thu, September 9 2010 » Marcom, News » 3 Comments

Just Another Unintelligible Ranking List of Digital Agencies in China

Just another unintelligible Ranking list porvided by MadisonBoom.com. No further comments.

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Wed, August 11 2010 » Marcom, News, Reports » 9 Comments

Social media agencies VS Advertising agencies

Read about this 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not what’ s the different between ad agency& pure digital agency? HIGH LIGTS  ON 8 DIFFERENTS: Ad agencies communicate through a monologue.  Social media agencies through a conversation Ad agencies work with product benefits.  Social media agencies with shared interests Ad agencies target heavy users of brands who they encourage to buy more.  Social media agencies find advocates who [...]

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Mon, July 19 2010 » Marcom, Reports » 2 Comments

Google China License Renewed

Google said in 9.July that chinese authorities have renewed its internet Content Provider(ICP)license,the National Business Daily reported,quoting wang jinhong, Google’s China PR chief. The newspaper’s website said Google’official blog had also confirmed the news but the blog remained unavailable on yesterday night. The blog said:’we are very pleased that the government  has renewd our ICP license and we [...]

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Sat, July 10 2010 » Gossips, News » 7 Comments

More Visual

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Mon, July 5 2010 » Reports » 1 Comment

Nielsen wire’s report about Ad’s corss exposure on both online&TV

Data Integration Optimizes Advertising Media Mix SUMMARY:Portability. Rich content. Interactivity. User control. Preferred viewing environment. When it comes to media, consumers want what they want, when they want it. Advertisers can respond to this dynamically changing market by adopting a highly integrated approach to media planning. The key to efficient planning is aligning media inventory [...]

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Fri, July 2 2010 » Uncategorized » 2 Comments