4DMarcom

■ Marketing Insight in China ■ Social Media ■ Digital Marketing

Two Flash News in LBS Industry,China&West

China, Sina launched it own LBS product with Gypsii, a well known startup which got many years experiences in traditional LBS area( map service, CRM&online-ad platform). Don’t know if Sina and Gypsii will operate Weibo & VLD(微领地) separately or take VLD as a key campaign tool in Weibo marketing. Obviously they need more time to [...]

more... »

Wed, March 9 2011 » Marcom, News » No Comments

Case:UNIQLO LUCKY SWITCH

Just a note. UNIQLO’s banner also flood into H&M\GAP ‘s website, that’s evil.hah~ UNIQLO LUCKY SWITCH from HN on Vimeo.

more... »

Wed, July 21 2010 » Marcom, News » 2 Comments

About WC buzzing, things begin to change……

What’s the hotest topic over the world now? Of course the WC in South Africa! WC is obviousily not  just a fantasy party for fans, but also a war between official-sponcers and the ”ambushers” “Cash Marketing” wins or Ambush marketing wins?Finally? Find tow reports here which recently published by Nielsen Mobile&Online: Post1:Nike Ambushes Official World Cup Sponsors,11,June Post2:World Cup Sponsors [...]

more... »

Sat, July 3 2010 » Marcom » 1 Comment