■ Marketing Insight in China ■ Social Media ■ Digital Marketing
China, Sina launched it own LBS product with Gypsii, a well known startup which got many years experiences in traditional LBS area( map service, CRM&online-ad platform). Don’t know if Sina and Gypsii will operate Weibo & VLD(微领地） separately or take VLD as a key campaign tool in Weibo marketing. Obviously they need more time to [...]
Wed, March 9 2011 » Marcom, News » No Comments
Sina has launched their open sources Weibo system-Xweibo, today. It’s a free system which bases on Sina open API platform. After a few steps, Web developers can easily build a complete platform of microbolg system: just need to download Xweibo installation files and simply follow the official wizard to complete the whole set up. when [...]
Thu, October 14 2010 » Marcom, News » 18 Comments
The big social networks accounted for 43% of all news links shared,email 30%,SMS 15% and instant messager 12% The research by CNN identified 3 primary motivations for sharing through social media, which differed aroud the world. In Europe and North America, users had more altruistic reasons for sharing stories that would be useful to friends [...]
Tue, October 12 2010 » Marcom, News » 3 Comments
The evolving uses of social media whitepaper_evolving_uses_of_social_media Social identity:7 best practices for driving registrations Enabling people to register using an existing identity from Facebook, Twitter, Yahoo, or other provider is one of the most powerful registration tools to emerge in the last few years. Registering people through an established online identity not only streamlines the [...]
Fri, September 24 2010 » Reports » 2 Comments
Google has released a new search feature called Google Instant that will enable search results to start popping up while the user is still typing. This“new” function, which Baidu.com had done it million years ago, is saving 3.5 billion seconds for users perday. Google Instant predicts search behaviour by suggesting and finishing keywords or phrases [...]
Thu, September 9 2010 » Marcom, News » 3 Comments
18,August,Facebook announced the launch of Facebook Places at their headquarters in Palo Alto, California. Facebook Places is a location-based check-in service that allows users to share where they are, find out where their friends are and discover places in their area. Users can also tag friends when they check in, something that other services do [...]
Wed, August 25 2010 » Marcom, News » 4 Comments
Just another unintelligible Ranking list porvided by MadisonBoom.com. No further comments.
Wed, August 11 2010 » Marcom, News, Reports » 9 Comments
TED Speech Newly Update: Listening to global voices by Ethan Zuckerman About this talk: Sure, the web connects the globe, but most of us end up hearing mainly from people just like ourselves. Blogger and technologist Ethan Zuckerman wants to help share the stories of the whole wide world. He talks about clever strategies to open up your Twitter [...]
Fri, July 30 2010 » Marcom, News, Reports » 225 Comments
Just a note. UNIQLO’s banner also flood into H&M\GAP ‘s website, that’s evil.hah~ UNIQLO LUCKY SWITCH from HN on Vimeo.
Wed, July 21 2010 » Marcom, News » 2 Comments
Read about this 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not what’ s the different between ad agency& pure digital agency? HIGH LIGTS ON 8 DIFFERENTS: Ad agencies communicate through a monologue. Social media agencies through a conversation Ad agencies work with product benefits. Social media agencies with shared interests Ad agencies target heavy users of brands who they encourage to buy more. Social media agencies find advocates who [...]
Mon, July 19 2010 » Marcom, Reports » 2 Comments
