■ Marketing Insight in China ■ Social Media ■ Digital Marketing
LBS (Location-Based- Services) has no further been a stranger for us. It provides location-specific services to users, through GPS, WIFI, or mobile service. LBS provide instant services such as navigation and mapping of weather information\shopping \location-based advertising\social networking\tracking field force\quick comment, etc. These applications leverage users’physical location to achieve the desired information to the users. [...]
Fri, July 16 2010 » Marcom, Reports » 693 Comments
Sina rocks the prime time of World Cup. Compare to other potarl in China Sina got rapid increase druing the buzzing time of WC. High lights: 1.Sina has made a very profitable deal with Baidu, the domin of search engine area in China, every sigle words people type in which related to WC, Baidu will firstly call for date from Sina, that’s drew a large number of traffics to Sina. 2. The booming of Microblog and Sina Weibo’ [...]
Mon, July 5 2010 » Marcom, Reports » 1 Comment
What’s the hotest topic over the world now? Of course the WC in South Africa! WC is obviousily not just a fantasy party for fans, but also a war between official-sponcers and the ”ambushers” “Cash Marketing” wins or Ambush marketing wins?Finally? Find tow reports here which recently published by Nielsen Mobile&Online: Post1:Nike Ambushes Official World Cup Sponsors,11,June Post2:World Cup Sponsors [...]
Sat, July 3 2010 » Marcom » 1 Comment
Social Media high light (02m:27s): 36,000 messages were received via Twitter,SNS, web banners,and wearyellow.com. IT’S ABOUT YOU!
Fri, July 2 2010 » Marcom » 38 Comments
Emarketer gave their new report over Mom Twitter users, I think it’s a funny topic& it keeps me alway thinking that what will happen if it’s in China, see the report below or here: Several studies, including ones from MarketingSherpa and Razorfish, have indicated that finding deals is the main reason consumers follow brands on microblogging sites. But US moms—normally considered big fans of coupons and money-saving tips—told [...]
Fri, July 2 2010 » Marcom, Reports » 1 Comment
With the google.cn & G.cn finally meet their last day in China, 1 July. when users type in those adress,it will not automatically jump to google.com.hk instead by a .Jepg. need to manually click the link bellow to jump to Hongkong server. And what’s next? ’ The page cannot be found’?
Thu, July 1 2010 » News » 3 Comments
People always complain, it that kind of human natrue? See the full version report bellow or check here: The Internet has transformed many aspects of life, but perhaps none more so than how we shop for goods and services. While it’s still nice to stop by a store to touch and see products, the convenience of online shopping [...]
Wed, June 30 2010 » Marcom, Reports » 37 Comments
Somcial Media+Digital OOH Which launched in “hu cares” country, but never in China, we got this idea first, but ’ we don’t have this budget!’
Tue, June 29 2010 » Uncategorized » 3 Comments
Istrategy research update: With more people utilising social media technologies such as Twitter, Foursquare and Facebook, it makes sense that established and emerging businesses are looking to leverage these technologies to reach and communicate with their target audiences. In this post we take a look at the adoption of these social tools by Fortune 100 [...]
Mon, June 28 2010 » Marcom, Reports » 1 Comment
Practical Steps Toward Integrated Direct-Response Marketing is a series of whitepapers offering clear instructions on how to improve ROI this year. Developed by Razorfish Search in collaboration with vertical experts from Google and marketers from Razorfish’s Media, Analytics, CRM and Ad Exchange departments, the series aims to cut through the hyperbole surrounding new advertising [...]
Mon, June 28 2010 » Reports » 17 Comments
