■ Marketing Insight in China ■ Social Media ■ Digital Marketing
The evolving uses of social media whitepaper_evolving_uses_of_social_media Social identity:7 best practices for driving registrations Enabling people to register using an existing identity from Facebook, Twitter, Yahoo, or other provider is one of the most powerful registration tools to emerge in the last few years. Registering people through an established online identity not only streamlines the [...]
Fri, September 24 2010 » Reports » 2 Comments
Just another unintelligible Ranking list porvided by MadisonBoom.com. No further comments.
Wed, August 11 2010 » Marcom, News, Reports » 9 Comments
First official cooperation between LBS site Jiepang.com & Nike. The core event will launch in 6,Aug,dongdan,BJ. You may want to see what’s ganna happen!
Wed, August 4 2010 » Marcom, News » 107 Comments
TED Speech Newly Update: Listening to global voices by Ethan Zuckerman About this talk: Sure, the web connects the globe, but most of us end up hearing mainly from people just like ourselves. Blogger and technologist Ethan Zuckerman wants to help share the stories of the whole wide world. He talks about clever strategies to open up your Twitter [...]
Fri, July 30 2010 » Marcom, News, Reports » 225 Comments
Just a note. UNIQLO’s banner also flood into H&M\GAP ‘s website, that’s evil.hah~ UNIQLO LUCKY SWITCH from HN on Vimeo.
Wed, July 21 2010 » Marcom, News » 2 Comments
Read about this 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not what’ s the different between ad agency& pure digital agency? HIGH LIGTS ON 8 DIFFERENTS: Ad agencies communicate through a monologue. Social media agencies through a conversation Ad agencies work with product benefits. Social media agencies with shared interests Ad agencies target heavy users of brands who they encourage to buy more. Social media agencies find advocates who [...]
Mon, July 19 2010 » Marcom, Reports » 2 Comments
What’s the hotest topic over the world now? Of course the WC in South Africa! WC is obviousily not just a fantasy party for fans, but also a war between official-sponcers and the ”ambushers” “Cash Marketing” wins or Ambush marketing wins?Finally? Find tow reports here which recently published by Nielsen Mobile&Online: Post1:Nike Ambushes Official World Cup Sponsors,11,June Post2:World Cup Sponsors [...]
Sat, July 3 2010 » Marcom » 1 Comment
Data Integration Optimizes Advertising Media Mix SUMMARY:Portability. Rich content. Interactivity. User control. Preferred viewing environment. When it comes to media, consumers want what they want, when they want it. Advertisers can respond to this dynamically changing market by adopting a highly integrated approach to media planning. The key to efficient planning is aligning media inventory [...]
Fri, July 2 2010 » Uncategorized » 2 Comments
Social Media high light (02m:27s): 36,000 messages were received via Twitter,SNS, web banners,and wearyellow.com. IT’S ABOUT YOU!
Fri, July 2 2010 » Marcom » 38 Comments
Emarketer gave their new report over Mom Twitter users, I think it’s a funny topic& it keeps me alway thinking that what will happen if it’s in China, see the report below or here: Several studies, including ones from MarketingSherpa and Razorfish, have indicated that finding deals is the main reason consumers follow brands on microblogging sites. But US moms—normally considered big fans of coupons and money-saving tips—told [...]
