■ Marketing Insight in China ■ Social Media ■ Digital Marketing
China, Sina launched it own LBS product with Gypsii, a well known startup which got many years experiences in traditional LBS area( map service, CRM&online-ad platform). Don’t know if Sina and Gypsii will operate Weibo & VLD(微领地） separately or take VLD as a key campaign tool in Weibo marketing. Obviously they need more time to [...]
Wed, March 9 2011 » Marcom, News » No Comments
18,August,Facebook announced the launch of Facebook Places at their headquarters in Palo Alto, California. Facebook Places is a location-based check-in service that allows users to share where they are, find out where their friends are and discover places in their area. Users can also tag friends when they check in, something that other services do [...]
Wed, August 25 2010 » Marcom, News » 4 Comments
First official cooperation between LBS site Jiepang.com & Nike. The core event will launch in 6,Aug,dongdan,BJ. You may want to see what’s ganna happen!
Wed, August 4 2010 » Marcom, News » 107 Comments
LBS (Location-Based- Services) has no further been a stranger for us. It provides location-specific services to users, through GPS, WIFI, or mobile service. LBS provide instant services such as navigation and mapping of weather information\shopping \location-based advertising\social networking\tracking field force\quick comment, etc. These applications leverage users’physical location to achieve the desired information to the users. [...]
Fri, July 16 2010 » Marcom, Reports » 693 Comments
