■ Marketing Insight in China ■ Social Media ■ Digital Marketing
The evolving uses of social media whitepaper_evolving_uses_of_social_media Social identity:7 best practices for driving registrations Enabling people to register using an existing identity from Facebook, Twitter, Yahoo, or other provider is one of the most powerful registration tools to emerge in the last few years. Registering people through an established online identity not only streamlines the [...]
Fri, September 24 2010 » Reports » 2 Comments
Google has released a new search feature called Google Instant that will enable search results to start popping up while the user is still typing. This“new” function, which Baidu.com had done it million years ago, is saving 3.5 billion seconds for users perday. Google Instant predicts search behaviour by suggesting and finishing keywords or phrases [...]
Thu, September 9 2010 » Marcom, News » 3 Comments
Other interview for your references: “Foursquare of China”: Interview with Jiepang Founder
Thu, August 26 2010 » Marcom, News » 9 Comments
Read about this 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not what’ s the different between ad agency& pure digital agency? HIGH LIGTS ON 8 DIFFERENTS: Ad agencies communicate through a monologue. Social media agencies through a conversation Ad agencies work with product benefits. Social media agencies with shared interests Ad agencies target heavy users of brands who they encourage to buy more. Social media agencies find advocates who [...]
Mon, July 19 2010 » Marcom, Reports » 2 Comments
Google said in 9.July that chinese authorities have renewed its internet Content Provider(ICP)license,the National Business Daily reported,quoting wang jinhong, Google’s China PR chief. The newspaper’s website said Google’official blog had also confirmed the news but the blog remained unavailable on yesterday night. The blog said:’we are very pleased that the government has renewd our ICP license and we [...]
Sat, July 10 2010 » Gossips, News » 7 Comments
Mon, July 5 2010 » Reports » 1 Comment
How to be the guy who is behind a brand page? As we all known Brands already broken into SNS & Microblog platforms in China, and still finding their way to survival in the special network circumstance of mainland, and next step, get profits. And now allow me to present you a Social Media specialist named Amy Porterfield(site/blog),she shares us some successful experience which could [...]
