■ Marketing Insight in China ■ Social Media ■ Digital Marketing
The evolving uses of social media whitepaper_evolving_uses_of_social_media Social identity:7 best practices for driving registrations Enabling people to register using an existing identity from Facebook, Twitter, Yahoo, or other provider is one of the most powerful registration tools to emerge in the last few years. Registering people through an established online identity not only streamlines the [...]
Fri, September 24 2010 » Reports » 2 Comments
Just another unintelligible Ranking list porvided by MadisonBoom.com. No further comments.
Wed, August 11 2010 » Marcom, News, Reports » 9 Comments
First official cooperation between LBS site Jiepang.com & Nike. The core event will launch in 6,Aug,dongdan,BJ. You may want to see what’s ganna happen!
Wed, August 4 2010 » Marcom, News » 107 Comments
Read about this 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not what’ s the different between ad agency& pure digital agency? HIGH LIGTS ON 8 DIFFERENTS: Ad agencies communicate through a monologue. Social media agencies through a conversation Ad agencies work with product benefits. Social media agencies with shared interests Ad agencies target heavy users of brands who they encourage to buy more. Social media agencies find advocates who [...]
Mon, July 19 2010 » Marcom, Reports » 2 Comments
Emarketer gave their new report over Mom Twitter users, I think it’s a funny topic& it keeps me alway thinking that what will happen if it’s in China, see the report below or here: Several studies, including ones from MarketingSherpa and Razorfish, have indicated that finding deals is the main reason consumers follow brands on microblogging sites. But US moms—normally considered big fans of coupons and money-saving tips—told [...]
Fri, July 2 2010 » Marcom, Reports » 1 Comment
Social Trends – June 2010 View more presentations from shivsingh. High light: 5 Ideas to consider Letting customers do the work Harness influencer dynamics Make your brands more human Create new businesses from hidden assets Take digital on the road
Wed, June 30 2010 » Marcom, Reports » 1 Comment
Practical Steps Toward Integrated Direct-Response Marketing is a series of whitepapers offering clear instructions on how to improve ROI this year. Developed by Razorfish Search in collaboration with vertical experts from Google and marketers from Razorfish’s Media, Analytics, CRM and Ad Exchange departments, the series aims to cut through the hyperbole surrounding new advertising [...]
Mon, June 28 2010 » Reports » 17 Comments
Sun, June 27 2010 » Reports » 2 Comments
