4DMarcom

■ Marketing Insight in China ■ Social Media ■ Digital Marketing

Two Flash News in LBS Industry,China&West

China, Sina launched it own LBS product with Gypsii, a well known startup which got many years experiences in traditional LBS area( map service, CRM&online-ad platform). Don’t know if Sina and Gypsii will operate Weibo & VLD(微领地) separately or take VLD as a key campaign tool in Weibo marketing. Obviously they need more time to [...]

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Wed, March 9 2011 » Marcom, News » No Comments

SNS:Open Source of News

The big social networks accounted for 43% of all news links shared,email 30%,SMS 15% and instant messager 12% The research by CNN identified 3 primary motivations for sharing through social media, which differed aroud the world. In Europe and North America, users had more altruistic reasons for sharing stories that would be useful to friends [...]

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Tue, October 12 2010 » Marcom, News » 3 Comments

Google Finally Got ‘Instant Search Function’

Google has released a new search feature called Google Instant that will enable search results to start popping up while the user is still typing. This“new” function, which Baidu.com had done it million years ago, is saving 3.5 billion seconds for users perday. Google Instant predicts search behaviour by suggesting and finishing keywords or phrases [...]

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Thu, September 9 2010 » Marcom, News » 3 Comments

CNN: Interview with Jiepang Founder David Liu “We are shooting for 1 Million”

Other interview for your references: “Foursquare of China”: Interview with Jiepang Founder

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Thu, August 26 2010 » Marcom, News » 9 Comments

A break through: international sports brand’s first cooperation with Chinese LBS site jiepang

First official cooperation between LBS site Jiepang.com & Nike. The core event will launch in 6,Aug,dongdan,BJ. You may want to see what’s ganna happen!

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Wed, August 4 2010 » Marcom, News » 107 Comments

Case:UNIQLO LUCKY SWITCH

Just a note. UNIQLO’s banner also flood into H&M\GAP ‘s website, that’s evil.hah~ UNIQLO LUCKY SWITCH from HN on Vimeo.

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Wed, July 21 2010 » Marcom, News » 2 Comments

Google China License Renewed

Google said in 9.July that chinese authorities have renewed its internet Content Provider(ICP)license,the National Business Daily reported,quoting wang jinhong, Google’s China PR chief. The newspaper’s website said Google’official blog had also confirmed the news but the blog remained unavailable on yesterday night. The blog said:’we are very pleased that the government  has renewd our ICP license and we [...]

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Sat, July 10 2010 » Gossips, News » 7 Comments

More Visual

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Mon, July 5 2010 » Reports » 1 Comment

Google.cn is finally a .Jpeg in China

With the google.cn & G.cn finally meet their last day in China, 1 July. when users type in those adress,it will not automatically jump to google.com.hk instead by a .Jepg. need to manually click the link bellow to jump to Hongkong server. And what’s next?  ’ The page cannot be found’?

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Thu, July 1 2010 » News » 3 Comments

Razorfish:Search POV June,26,2010

  Practical Steps Toward Integrated Direct-Response Marketing is a series of whitepapers offering clear instructions on how to improve ROI this year. Developed by Razorfish Search in collaboration with vertical experts from Google and marketers from Razorfish’s Media, Analytics, CRM and Ad Exchange departments, the series aims to cut through the hyperbole surrounding new advertising [...]

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Mon, June 28 2010 » Reports » 17 Comments