■ Marketing Insight in China ■ Social Media ■ Digital Marketing
The big social networks accounted for 43% of all news links shared,email 30%,SMS 15% and instant messager 12% The research by CNN identified 3 primary motivations for sharing through social media, which differed aroud the world. In Europe and North America, users had more altruistic reasons for sharing stories that would be useful to friends [...]
Tue, October 12 2010 » Marcom, News » 3 Comments
The evolving uses of social media whitepaper_evolving_uses_of_social_media Social identity:7 best practices for driving registrations Enabling people to register using an existing identity from Facebook, Twitter, Yahoo, or other provider is one of the most powerful registration tools to emerge in the last few years. Registering people through an established online identity not only streamlines the [...]
Fri, September 24 2010 » Reports » 2 Comments
18,August,Facebook announced the launch of Facebook Places at their headquarters in Palo Alto, California. Facebook Places is a location-based check-in service that allows users to share where they are, find out where their friends are and discover places in their area. Users can also tag friends when they check in, something that other services do [...]
Wed, August 25 2010 » Marcom, News » 4 Comments
TED Speech Newly Update: Listening to global voices by Ethan Zuckerman About this talk: Sure, the web connects the globe, but most of us end up hearing mainly from people just like ourselves. Blogger and technologist Ethan Zuckerman wants to help share the stories of the whole wide world. He talks about clever strategies to open up your Twitter [...]
Fri, July 30 2010 » Marcom, News, Reports » 225 Comments
Read about this 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not what’ s the different between ad agency& pure digital agency? HIGH LIGTS ON 8 DIFFERENTS: Ad agencies communicate through a monologue. Social media agencies through a conversation Ad agencies work with product benefits. Social media agencies with shared interests Ad agencies target heavy users of brands who they encourage to buy more. Social media agencies find advocates who [...]
Mon, July 19 2010 » Marcom, Reports » 2 Comments
LBS (Location-Based- Services) has no further been a stranger for us. It provides location-specific services to users, through GPS, WIFI, or mobile service. LBS provide instant services such as navigation and mapping of weather information\shopping \location-based advertising\social networking\tracking field force\quick comment, etc. These applications leverage users’physical location to achieve the desired information to the users. [...]
Fri, July 16 2010 » Marcom, Reports » 693 Comments
Update 2010.7.14 14：00 Sina weibo hyperlink bounded. Update:2010.7.14 10:00 t.163.com is down. Sohu’s microblog product, Sohu Weibo, had been bounded for few days, just ‘a second’ after that, all the other portals’ Weibo add ‘beta’ on their logo. Not as others, Sohu did’t not just has a open circumstances for speech freedom but more, also not [...]
Tue, July 13 2010 » Gossips, News » 4 Comments
Mon, July 5 2010 » Reports » 1 Comment
Social Media high light (02m:27s): 36,000 messages were received via Twitter,SNS, web banners,and wearyellow.com. IT’S ABOUT YOU!
Fri, July 2 2010 » Marcom » 38 Comments
China’s biggest IM: QQ’s operator & also one of the biggest portal sites: Tencent has launched their new SNS product named Pengyou.qq.com. Through their front page layout, you can find it…… so familiar hah？It temporarily jumps to QQxiaoyou，which is the old& unsuccessful version of SNS once developed by QQ with big ambitions. QQ alway been a COPY CAT, what about this time?
