4DMarcom

■ Marketing Insight in China ■ Social Media ■ Digital Marketing

Nike’s Word Cup option-write the ‘head line’

Somcial Media+Digital OOH Which launched in “hu cares” country, but never in China, we got this idea first, but ’ we don’t have this budget!’ 

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Tue, June 29 2010 » Uncategorized » 3 Comments

Rumor:Google to Launch Facebook Competitor,’Google Me’

Over the weekend, Kevin Rose (of Digg and extensive rumormongering fame) let loose with a tweet involving two of our favorite companies, Google and Facebook. The complete tweet is above: It alleges that Google is to launch a Facebook competitor “very soon” under the name “Google Me.” This all comes from a “very credible source.” [...]

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Mon, June 28 2010 » Gossips, Marcom » 7 Comments

Adoption of these social tools by Fortune 100 companies

Istrategy research update: With more people utilising social media technologies such as Twitter, Foursquare and Facebook, it makes sense that established and emerging businesses are looking to leverage these technologies to reach and communicate with their target audiences. In this post we take a look at the adoption of these social tools by Fortune 100 [...]

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Mon, June 28 2010 » Marcom, Reports » 1 Comment