4DMarcom

■ Marketing Insight in China ■ Social Media ■ Digital Marketing

Two Flash News in LBS Industry,China&West

China, Sina launched it own LBS product with Gypsii, a well known startup which got many years experiences in traditional LBS area( map service, CRM&online-ad platform). Don’t know if Sina and Gypsii will operate Weibo & VLD(微领地) separately or take VLD as a key campaign tool in Weibo marketing. Obviously they need more time to [...]

more... »

Wed, March 9 2011 » Marcom, News » No Comments

Xweibo:Open Platform, Sina Weibo’s Next Step

Sina has launched their open sources Weibo system-Xweibo, today. It’s a free system  which bases on Sina open API platform. After a few steps, Web developers can easily build a complete platform of microbolg system: just need to download Xweibo installation files and simply follow the official wizard to complete  the whole set up.  when [...]

more... »

Thu, October 14 2010 » Marcom, News » 18 Comments

SNS:Open Source of News

The big social networks accounted for 43% of all news links shared,email 30%,SMS 15% and instant messager 12% The research by CNN identified 3 primary motivations for sharing through social media, which differed aroud the world. In Europe and North America, users had more altruistic reasons for sharing stories that would be useful to friends [...]

more... »

Tue, October 12 2010 » Marcom, News » 3 Comments

Quick Share:Useful Social Media And Mobile Marketing Whitepapers

The evolving uses of social media whitepaper_evolving_uses_of_social_media Social identity:7 best practices for driving registrations Enabling people to register using an existing identity from Facebook, Twitter, Yahoo, or other provider is one of the most powerful registration tools to emerge in the last few years. Registering people through an established online identity not only streamlines the [...]

more... »

Fri, September 24 2010 » Reports » 2 Comments

CNN: Interview with Jiepang Founder David Liu “We are shooting for 1 Million”

Other interview for your references: “Foursquare of China”: Interview with Jiepang Founder

more... »

Thu, August 26 2010 » Marcom, News » 9 Comments

Facebook Decides to Play Nice with Foursquare & Gowalla

18,August,Facebook announced the launch of Facebook Places at their headquarters in Palo Alto, California.  Facebook Places is a location-based check-in service that allows users to share where they are, find out where their friends are and discover places in their area. Users can also tag friends when they check in, something that other services do [...]

more... »

Wed, August 25 2010 » Marcom, News » 4 Comments

Just Another Unintelligible Ranking List of Digital Agencies in China

Just another unintelligible Ranking list porvided by MadisonBoom.com. No further comments.

more... »

Wed, August 11 2010 » Marcom, News, Reports » 9 Comments

A break through: international sports brand’s first cooperation with Chinese LBS site jiepang

First official cooperation between LBS site Jiepang.com & Nike. The core event will launch in 6,Aug,dongdan,BJ. You may want to see what’s ganna happen!

more... »

Wed, August 4 2010 » Marcom, News » 107 Comments

TED Speech High Light: Grab News via Social Media

TED Speech Newly Update: Listening to global voices by Ethan Zuckerman About this talk: Sure, the web connects the globe, but most of us end up hearing mainly from people just like ourselves. Blogger and technologist Ethan Zuckerman wants to help share the stories of the whole wide world. He talks about clever strategies to open up your Twitter [...]

more... »

Fri, July 30 2010 » Marcom, News, Reports » 225 Comments

Why We Need Twitter

 A funny short video shows you what twitter is.

more... »

Sun, July 25 2010 » Gossips » 2 Comments