Read about this 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not what’ s the different between ad agency& pure digital agency? HIGH LIGTS ON 8 DIFFERENTS: Ad agencies communicate through a monologue. Social media agencies through a conversation Ad agencies work with product benefits. Social media agencies with shared interests Ad agencies target heavy users of brands who they encourage to buy more. Social media agencies find advocates who [...]
Tags: Advertisment, Digital, Emarketer, Marketing, Razorfish, SNS, Social Media
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Mon, July 19 2010 » Marcom, Reports » 2 Comments
LBS (Location-Based- Services) has no further been a stranger for us. It provides location-specific services to users, through GPS, WIFI, or mobile service. LBS provide instant services such as navigation and mapping of weather information\shopping \location-based advertising\social networking\tracking field force\quick comment, etc. These applications leverage users’physical location to achieve the desired information to the users. [...]
Tags: Digital, Foursquare, Google, Jiepang, LBS, Renren, Sina, SNS, Social Media, Twitter, Weibo
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Fri, July 16 2010 » Marcom, Reports » 693 Comments
Update 2010.7.14 14：00 Sina weibo hyperlink bounded. Update:2010.7.14 10:00 t.163.com is down. Sohu’s microblog product, Sohu Weibo, had been bounded for few days, just ‘a second’ after that, all the other portals’ Weibo add ‘beta’ on their logo. Not as others, Sohu did’t not just has a open circumstances for speech freedom but more, also not [...]
Tags: 163.com, bound, Ifeng, Sina, SNS, Social Media, Sohu, Twitter, Weibo
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Tue, July 13 2010 » Gossips, News » 4 Comments
Mon, July 5 2010 » Reports » 1 Comment
How to be the guy who is behind a brand page? As we all known Brands already broken into SNS & Microblog platforms in China, and still finding their way to survival in the special network circumstance of mainland, and next step, get profits. And now allow me to present you a Social Media specialist named Amy Porterfield(site/blog),she shares us some successful experience which could [...]
Tags: Brand page, Facebook, Marketing, Renren, Social Media, Twitter, Weibo
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Mon, July 5 2010 » Marcom » 1 Comment
Data Integration Optimizes Advertising Media Mix SUMMARY:Portability. Rich content. Interactivity. User control. Preferred viewing environment. When it comes to media, consumers want what they want, when they want it. Advertisers can respond to this dynamically changing market by adopting a highly integrated approach to media planning. The key to efficient planning is aligning media inventory [...]
Tags: Advertisment, Emarketer, Nielsen, Social Media
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Fri, July 2 2010 » Uncategorized » 2 Comments
Social Media high light (02m:27s): 36,000 messages were received via Twitter,SNS, web banners,and wearyellow.com. IT’S ABOUT YOU!
Tags: Digital, Emarketer, Nike, SNS, Social Media, Twitter
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Fri, July 2 2010 » Marcom » 38 Comments
Emarketer gave their new report over Mom Twitter users, I think it’s a funny topic& it keeps me alway thinking that what will happen if it’s in China, see the report below or here: Several studies, including ones from MarketingSherpa and Razorfish, have indicated that finding deals is the main reason consumers follow brands on microblogging sites. But US moms—normally considered big fans of coupons and money-saving tips—told [...]
Tags: Digital, Emarketer, Razorfish, Social Media, Twitter
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Fri, July 2 2010 » Marcom, Reports » 1 Comment
China’s biggest IM: QQ’s operator & also one of the biggest portal sites: Tencent has launched their new SNS product named Pengyou.qq.com. Through their front page layout, you can find it…… so familiar hah？It temporarily jumps to QQxiaoyou，which is the old& unsuccessful version of SNS once developed by QQ with big ambitions. QQ alway been a COPY CAT, what about this time?
Tags: Facebook, QQ, SNS, Social Media
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Fri, July 2 2010 » Marcom, News » 1 Comment
Social Trends – June 2010 View more presentations from shivsingh. High light: 5 Ideas to consider Letting customers do the work Harness influencer dynamics Make your brands more human Create new businesses from hidden assets Take digital on the road
Tags: Razorfish, Social Media
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Wed, June 30 2010 » Marcom, Reports » 1 Comment
