■ Marketing Insight in China ■ Social Media ■ Digital Marketing
China, Sina launched it own LBS product with Gypsii, a well known startup which got many years experiences in traditional LBS area( map service, CRM&online-ad platform). Don’t know if Sina and Gypsii will operate Weibo & VLD(微领地） separately or take VLD as a key campaign tool in Weibo marketing. Obviously they need more time to [...]
Wed, March 9 2011 » Marcom, News » No Comments
Sina has launched their open sources Weibo system-Xweibo, today. It’s a free system which bases on Sina open API platform. After a few steps, Web developers can easily build a complete platform of microbolg system: just need to download Xweibo installation files and simply follow the official wizard to complete the whole set up. when [...]
Thu, October 14 2010 » Marcom, News » 18 Comments
The evolving uses of social media whitepaper_evolving_uses_of_social_media Social identity:7 best practices for driving registrations Enabling people to register using an existing identity from Facebook, Twitter, Yahoo, or other provider is one of the most powerful registration tools to emerge in the last few years. Registering people through an established online identity not only streamlines the [...]
Fri, September 24 2010 » Reports » 2 Comments
TED Speech Newly Update: Listening to global voices by Ethan Zuckerman About this talk: Sure, the web connects the globe, but most of us end up hearing mainly from people just like ourselves. Blogger and technologist Ethan Zuckerman wants to help share the stories of the whole wide world. He talks about clever strategies to open up your Twitter [...]
Fri, July 30 2010 » Marcom, News, Reports » 225 Comments
Sun, July 25 2010 » Gossips » 2 Comments
LBS (Location-Based- Services) has no further been a stranger for us. It provides location-specific services to users, through GPS, WIFI, or mobile service. LBS provide instant services such as navigation and mapping of weather information\shopping \location-based advertising\social networking\tracking field force\quick comment, etc. These applications leverage users’physical location to achieve the desired information to the users. [...]
Fri, July 16 2010 » Marcom, Reports » 693 Comments
Update 2010.7.14 14：00 Sina weibo hyperlink bounded. Update:2010.7.14 10:00 t.163.com is down. Sohu’s microblog product, Sohu Weibo, had been bounded for few days, just ‘a second’ after that, all the other portals’ Weibo add ‘beta’ on their logo. Not as others, Sohu did’t not just has a open circumstances for speech freedom but more, also not [...]
Tue, July 13 2010 » Gossips, News » 4 Comments
Sina rocks the prime time of World Cup. Compare to other potarl in China Sina got rapid increase druing the buzzing time of WC. High lights: 1.Sina has made a very profitable deal with Baidu, the domin of search engine area in China, every sigle words people type in which related to WC, Baidu will firstly call for date from Sina, that’s drew a large number of traffics to Sina. 2. The booming of Microblog and Sina Weibo’ [...]
Mon, July 5 2010 » Marcom, Reports » 1 Comment
Mon, July 5 2010 » Reports » 1 Comment
How to be the guy who is behind a brand page? As we all known Brands already broken into SNS & Microblog platforms in China, and still finding their way to survival in the special network circumstance of mainland, and next step, get profits. And now allow me to present you a Social Media specialist named Amy Porterfield(site/blog),she shares us some successful experience which could [...]
