2010 Cannes Lions International Advertising Festival Integrated Campaign:Nike Chalkbot Case Study
Social Media high light (02m:27s): 36,000 messages were received via Twitter,SNS, web banners,and wearyellow.com. IT’S ABOUT YOU!
Fri, July 2 2010 » Marcom » 38 Comments
Emarketer:Twitter Moms Care for Content over Coupons
Emarketer gave their new report over Mom Twitter users, I think it’s a funny topic& it keeps me alway thinking that what will happen if it’s in China, see the report below or here: Several studies, including ones from MarketingSherpa and Razorfish, have indicated that finding deals is the main reason consumers follow brands on microblogging sites. But US moms—normally considered big fans of coupons and money-saving tips—told [...]
Fri, July 2 2010 » Marcom, Reports » 1 Comment
Nielsen told us: comsumers are more likely to share negative product experience online
People always complain, it that kind of human natrue? See the full version report bellow or check here: The Internet has transformed many aspects of life, but perhaps none more so than how we shop for goods and services. While it’s still nice to stop by a store to touch and see products, the convenience of online shopping [...]
Wed, June 30 2010 » Marcom, Reports » 37 Comments
Rumor:Google to Launch Facebook Competitor,’Google Me’
Over the weekend, Kevin Rose (of Digg and extensive rumormongering fame) let loose with a tweet involving two of our favorite companies, Google and Facebook. The complete tweet is above: It alleges that Google is to launch a Facebook competitor “very soon” under the name “Google Me.” This all comes from a “very credible source.” [...]
Mon, June 28 2010 » Gossips, Marcom » 7 Comments
Adoption of these social tools by Fortune 100 companies
Istrategy research update: With more people utilising social media technologies such as Twitter, Foursquare and Facebook, it makes sense that established and emerging businesses are looking to leverage these technologies to reach and communicate with their target audiences. In this post we take a look at the adoption of these social tools by Fortune 100 [...]
